Incoming freshman quarterback Arch Manning has decided not to sign any NIL deals until he begins playing regularly at Texas, according to coach Steve Sarkisian. Despite being a highly sought-after prospect and potentially able to earn millions by monetizing his name, image, and likeness, Manning has chosen to focus on securing his place in the team before pursuing any endorsements. Sarkisian dispelled rumors that Manning had already secured a lucrative NIL deal, stating that Manning has not signed any endorsement deals and won't until he's established himself as a player. Additionally, Manning's grandfather, former NFL quarterback Archie Manning, has reportedly advised him not to accept any NIL money until he has become a regular player.

Coach Steve Sarkisian stated that as of now, sophomore Quinn Ewers has the starting role. Despite being the grandson of former NFL quarterback Archie Manning and the nephew of retired NFL stars Peyton and Eli Manning, incoming freshman quarterback Arch Manning has decided not to sign any NIL deals until he earns a regular spot on the Texas team. This decision is supported by his grandfather Archie Manning, who won't allow him to take any NIL money until he becomes a player and earns a starting position. According to On3, Arch Manning's NIL valuation is estimated at $3.2 million annually, the highest in college football, but his uncle Eli Manning advised him to earn the respect of his teammates and coaches first before worrying about endorsements. In a podcast interview, Eli stated that his nephew had declined NIL opportunities and that he was proud of him for focusing on being a college quarterback.